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Salman Khan becomes India’s top earning celebrity

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Sultan ruled in 2016. Both, the Aditya Chopra-produced movie, and the man who played the title role in it. It is hardly surprising then that the 50-year-old Salman Khan wrested back the top spot on the 2016 Forbes India Celebrity 100 List—from fellow superstar Shah Rukh Khan—with the highest revenue for the year under review at an impressive Rs 270.33 crore. Salman Khan’s strong year was led by the commercial success of the Sooraj Barjatya-directed Prem Ratan Dhan Payo in late 2015 and Sultan in 2016. His total earnings constituted 9.84 percent of the total wealth—Rs 2,745 crore—of all the top 100 celebrities for the year.

In fact, there has not been a single year when either Shah Rukh or Salman has not been No 1 on our Celebrity 100 List (the former thrice and the latter twice). The third in the trinity, Aamir Khan, who did not have a single movie release or brand endorsement in our time frame under consideration, has dropped out of the top 10 for the first time since 2012, when he was ranked 12.

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